Associate - Performance Marketing

Experience: 4 - 6 years

Location: Mumbai

Roles and Responsibilities

Manage, review, and perform program marketing responsibilities associated with

Facebook, Linkedin, Google Ads, Instagram and other digital platforms.

Provide oversight and manage new paid search campaigns, ad groups, and accounts and

aid in the creation of paid marketing initiatives

Provide recommendations and points of view on campaign structure, targeting, creative

opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative,

and landing page strategies.

Maintain and update a robust audience strategy based on user attributes, interests,

browsing patterns, demographic data, custom audiences, and more.

Plan and execute on monthly and quarterly plans to scale the lead volumes and manage

marketing spend.

Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady

focus on quality user growth & retention.

Focus on the ROI of all marketing activities and have work to constantly improve

performance.

Work with the creative team to produce and update digital assets, iterating on the design

and messaging strategy based on performance.

Requirements:

Must have channel expertise relevant to paid digital marketing, marketing tech and its

best practices.

Rich experience in handling Google Ads (Min 2 to 3 years experience)

Extensive experience executing and optimizing campaigns within Facebook Ads Manager

and LinkedIn campaign manager.

Robust experience in brand positioning and marketing to drive aggressive sales.

Data-driven and very analytical Strong ability analyze a marketing funnel to size

different growth opportunities, build tests to measure impact, and synthesize complex

results into actionable recommendations for senior executives.

Highly creative with experience in identifying attribute set for target audiences and

devising digital campaigns that engage and motivate

Good knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture,

Web Trends)

Excellent communication and project/task management skills.

Awareness of the latest trends and best practices in online marketing and measurement.

• Experience working cross-functionally with creative, product, and content teams.