OverviewAssociate plays a pivotal role, with a primary focus on creating 35 year RGM strategies based on Pricing, Promotions as well as Occasion based Price Pack Architecture with emphasis on consumer needs - focus being Franchise business of PepsiCo across sectors. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
Key responsibilities include:
- Conduct market research & point of sales research to identify brand positioning and price pack architecture (PPA) opportunities within the Franchise (Bottlers) ecosystem.
- Analyze consumer behavior to assess the impact of brand positioning and pricing strategies on purchasing patterns basis demand space studies
- Devised strategy to refine the PPA to enhance pack fitment with consumer & shopper needs in collaboration with Franshise managers and revenue leads.
- Collaborate with cross-functional teams to ensure brand and pricing strategies align with Franchise objectives and regulatory standards.
- Apply a consultative approach and strong analytical skills to solve complex problems and drive growth together with the BUs
- Use data-driven insights to elevate consumer experience and strengthen brand perception across the franchise network.
- Support long-term brand and pricing strategies by developing innovative approaches to maximize brand equity and profitability in a franchise context.
- Experience in Revenue Growth Management (RGM) and Franchise Management within the beverage industry/ consulting background is ideal but not a constraint
The Franchise Playbook Associate uses advanced analytics to align brand and pricing strategies with strategic goals, compliance standards, and customer satisfaction.
Responsibilities- Use advanced analytics (Tableau/Power BI) to create predictive models, analyze price elasticity, and optimize promotions for franchise revenue growth.
- Support RGM projects like promotions optimization, terms prioritization, competitor benchmarking, and Price Pack Architecture (PPA) to enhance franchise performance.
- Conduct statistical and trend analysis to identify market opportunities, highlight franchise strengths, and suggest corrective actions.
- Monitor and develop KPI metrics, uncovering correlations and root causes to guide data-driven decisions for franchise partners.
- Build and maintain dashboards to provide franchise stakeholders with actionable insights and accelerate decision-making.
- Develop methods and reports to make data insights accessible and actionable across the franchise network.
- Ensure timely, accurate reporting to Revenue Management teams, meeting SLAs.
- Improve the use of operational and performance data to support Business Intelligence (BI) and franchise growth initiatives.
- Assist in developing training and capability plans for team members to ensure continuous growth and expertise.
- Apply a consultative approach, demonstrate strong analytical skills, and maintain a deep understanding of RGM and franchise dynamics
Qualifications- Proven analytics experience in pricing and promotions management, with a deep understanding of pricing strategies, market dynamics, and consumer behavior in a franchise context.
- Strong experience in the FMCG sector with expertise in Revenue Management processes, including promotions, pricing, and sales, particularly within franchise operations.
- Proficient in financial systems and tools (SAP, Tableau, Microsoft Office) for data analysis and reporting.
- Advanced skills in Excel and PowerPoint, with the ability to quickly learn in-house software for data analysis.
- Working knowledge of Power BI, with coding skills in R familiarity with Python and SQL is preferred for advanced data analysis.
- Working knowledge of Power BI software and coding skills to effectively work with R software. Knowledge of Python and SQL is preferred for broader data analysis capabilities
- In-depth understanding of statistical modeling, including regression analysis and elasticity computations, to carry out simulations and build/automate models that support pricing and promotions decisions
- Demonstrated ability to translate complex data into actionable insights for data-driven decision-making.
- Strong consultative approach to problem-solving and analytical acumen, with awareness of Revenue Growth Management (RGM) and franchise dynamics.
- Effective team player who collaborates well across functions to develop cohesive pricing and promotions strategies.
- Excellent verbal and written communication skills to present insights and recommendations clearly to stakeholders.
- A willingness to go beyond expectations to solve challenges and drive success for franchise partners.
- Highly organized and responsive, with ability to work to SLAs and tight deadlines
- Numerate thinker, good at data analysis with strong attention to detail
- Language skills - English fluent
- Excellent written and oral communication skills proactively communicates using appropriate methods for situation and audience in clear, concise and professional manner
- Ability to work collaboratively and proactively with multi-functional teams
- Be flexible, organized and able to handle competing priorities
- Organization effectiveness
