- B2C/D2C/OTT performance marketing experience.
- Sales & Brand Marketing understanding.
A rough rundown of day-to-day activities for this role:
Work on marketing to create engaging campaigns that drive app growth.
Monitor and analyze digital channel metrics to measure success and identify areas for improvement.
Contribute to new initiatives, including but not limited to building a digital activation playbook, product feedback loops, and inside sales performance enhancement.
Develop and implement growth strategies for continuous scale and monetization.
Collaborate with the product and engineering teams to enhance app features and the user experience based on user feedback and data analysis.
