Job Description
I. Be a Subject Matter Expert (SME) in providing advisories on all PPC platforms
II. Explore various platforms and opportunities globally for cooperation
III. Cascade KPIs and goals aligned to stakeholders needs across the demand and supply spectrum.
IV. Establish the capability of providing actionable insights during mid and post-campaign reports to
improve in-flight optimizations and future campaign brief recommendations
V. Set up processes in compliance with the finance process (including end of campaign
reconciliation) to drive operational excellence.
VI. Be an expert on media behavior and how the target audience interacts with social touchpoints
(i.e. Google, Facebook) and any cross-channel delivery.
VII. Build strong relationships across internal stakeholders.
VIII. Lead a team to plan & deliver campaigns across multiple Paid platforms
IX. Core platforms: Google, Bing, Facebook, Instagram, Snapchat, Twitter and Bigo Ads required;
X. Onboarding Additional platforms and creating a playbook such as Kwai, Sharechat, Twitter,
LinkedIn, and Pinterest are highly recommended).
XI. Lead and implement Social campaign activities of established local and global brands across
multiple industries & Geos
