Job Title: Associate Head, Paid Media
Location: Gurgaon
About Us
AdLift Marketing Pvt. Ltd. is a leading digital marketing agency dedicated to driving exceptional results for our clients through innovative strategies and a passion for excellence. We specialize in delivering impactful paid media campaigns, SEO, and comprehensive digital solutions for a diverse range of clients, including prominent e-commerce brands.
Job Overview
We are seeking an experienced and dynamic Associate Head, Paid Media to join our team. The ideal candidate will have a proven track record of successfully managing paid media campaigns, leading a team of professionals, and delivering outstanding results for e-commerce clients. This role demands a strategic thinker with in-depth knowledge of Google Ads, Facebook Ads, and Meta Ads.
Key Responsibilities
Campaign Management:
- Develop, implement, and optimize paid media strategies across Google Ads, Facebook Ads, and Meta Ads platforms.
- Oversee the creation, execution, and performance analysis of campaigns to ensure alignment with client goals and objectives.
- Conduct thorough market research, competitor analysis, and audience segmentation to inform campaign strategies.
Team Leadership
- Lead and mentor a team of 7-8 paid media specialists, providing guidance, training, and performance feedback.
- Foster a collaborative and results-driven team environment, ensuring continuous professional development and knowledge sharing.
- Set clear performance expectations, monitor progress, and implement strategies to achieve team targets.
Client Management
- Serve as the primary point of contact for e-commerce clients, building and maintaining strong relationships.
- Understand client business objectives, challenges, and opportunities to tailor campaign strategies effectively.
- Provide regular performance reports, insights, and recommendations to clients, demonstrating the value and impact of paid media efforts.
Data Analysis And Reporting
- Analyze campaign performance data, identify trends, and generate actionable insights to optimize campaigns.
- Utilize advanced analytics tools to track key performance metrics and develop comprehensive reports for internal and client review.
- Stay up-to-date with industry trends, best practices, and emerging technologies to drive continuous improvement.
Budget Management
- Manage and allocate budgets effectively across campaigns, ensuring optimal return on investment (ROI).
- Monitor spending and adjust strategies as needed to achieve budgetary goals and maximize campaign efficiency.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of experience in managing paid media campaigns with a focus on Google Ads, Facebook Ads, and Meta Ads.
- Proven experience in leading and managing a team of 7-8 professionals.
- Strong understanding of e-commerce client needs and the ability to develop tailored strategies.
- Excellent analytical skills and proficiency in using data to drive decision-making.
- Exceptional communication, presentation, and client management skills.
- Ability to thrive in a fast-paced, dynamic environment with a results-oriented approach.
Interested candidates are invited to submit their resume, cover letter, and portfolio showcasing successful paid media campaigns to [[Confidential Information]].
AdLift Marketing Pvt. Ltd. is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
