Associate Director - Marketing

Introduction

Games24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India's first and largest online rummy platform, My11Circle, the country's fastest-growing fantasy sports platform.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We've always been a technology company at heart, and over the last decade and a half, we've built the organisation on a strong foundation of the science of gaming, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami.

For more information and career opportunities you may visit www.games24x7.com.

Location: Bengaluru/Mumbai

Position:Associate Director-Marketing (New user funnels growth-RummyCircle)

Summary: Associate Director (New User Funnel Growth) position will be responsible for developing and executing marketing strategies to drive growth in the conversion funnel of RummyCircle app across different regions of India. This role involves a deep understanding of the marketing funnel metrics, identifying customer pain points and a zeal towards finding creative solutions to improve customer journey.

Responsibilities:

• Own regional funnel metric targets and develop strategies to optimize funnel performance (Click to Install, Install to Lead, Lead to Conversion, etc.) and increase LTV.
• Define messaging and offers tailored to specific audiences and segments that addresses the growth needs of the different regions.
• Work closely with product and performance marketing teams to optimize the top of the funnel. Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth
• Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas
• Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
• Undertake initiatives to increase conversions organically and through referrals

Job Qualifications:

• 7-10 years of experience with premium B School background with proven learning agility
• Top of the line digital marketing leader with relevant top-of-the-funnel experience in scaling up digital companies ( E-Commerce /Consulting / Gaming / Tech Start-Ups etc ) and ability to build out ideas & growth marketing to accelerate business.
• Ability to lead a team and work with diverse, matrixed stakeholders
• Knowledge of Analytics, Attribution, and CLM tools (e.g. Branch, Appsflyer, DCM, Clevertap, etc.)

*Games24x7 is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.*