Associate Director - Brand Marketing

Job Responsibilities

Brand Marketing and driving content creation and promotion across all marketing channels including ATL, BTL, Social Media, App & Site

Strategising and managing integrated marketing, planning, and brand campaigns across all platforms with daily brand hygiene on social & site

Driving brand strategy and conducting new brand launches. Liaison with different internal teams, partners, and agencies to ensure desired results

Marketing planning, Go-To-Market Strategy, Content Creation, and Responsible for Product Launches across online and offline mediums

Doing consumer research to create product propositions and decide on features and benefits to communicate to target customers

Maintaining and developing the ideas and implementing the campaigns for product promotions in digital and physical spaces like our Experience Centres

Increase the brand's engagement through various marketing initiatives

Creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules along with the creative team

Facilitate scaling brand and company awareness through various digital touchpoints. Oversee end-to-end campaign management and measure performance basis set KPIs and goals

Driving efficiency in social listening strategies: regning digital chatter to derive meaningful insights

Key Requirements

8+ years of experience in the relevant field

Experience in marketing a new category

Idea machine - catch trends and fast turnaround contextualizing them to brand needs

Experience in an agency or a leading consumer-facing brand

Ability to maintain brand and pulse across multiple brands and platforms Should be able to define KPIs based on brand objectives

Experience in branded content a plus

Excellent presentation skills - Ability to articulate ideas and key objectives

Experience with SFV creation and/or platforms is a bonus

Portfolio with demonstrated campaigns and results

Agile, with experience in a fast-paced work environment

Obsessed with pop culture and quick to catch references

Network of agency/ influencer relations a bonus

Pride themselves on their sense of humor - unafraid to bring out their ideas to the table

Demonstrable background in social media campaign strategy