Associate Campaign Manager

Associate Campaign Manager - Mumbai

Blis is looking for an Associate Campaign Manager to be based in our Mumbai office and support our UK office. You will be responsible for planning, executing, and optimizing advertising campaigns for our clients. Managing multiple campaigns simultaneously, ensuring their successful implementation, monitoring performance, and making data-driven optimizations. The Associate Campaign Manager will collaborate closely with internal teams and clients to deliver effective and impactful campaigns.

Afternoon Shift : 2 pm -10 pm IST (Mon -Fri)

Key Responsibilities

Campaign Planning and Setup:

• Collaborate with the Sales team and clients to understand campaign objectives, requirements, and target audience.
• Develop comprehensive campaign strategies, including defining targeting parameters, budget allocation, and timeline.
• Set up campaigns on various advertising platforms, ensuring accurate implementation of targeting, creative assets, and tracking parameters.
• Coordinate with creative teams to ensure timely delivery of assets.

Campaign Execution and Optimization:

• Monitor campaign performance, including delivery, key performance indicators (KPIs), and overall effectiveness.
• Conduct regular analysis of campaign data to identify trends, insights, and areas for optimization.
• Implement optimization strategies, including adjusting targeting, creative elements, bidding strategies, and budget allocation.
• Collaborate with the Sales team and clients to provide performance updates, insights, and recommendations for campaign improvement.
• Proactively identify issues or challenges during campaign execution and work with cross-functional teams to resolve them promptly.

Reporting and Analysis:

• Generate regular reports on campaign performance, including key metrics, trends, and insights.
• Analyze campaign data to identify opportunities for improvement and provide actionable recommendations.
• Present campaign performance reports and insights to internal teams and clients, effectively communicating the results and impact of campaigns.

Client Relationship Management:

• Build and maintain strong relationships with clients, serving as the main point of contact for campaign-related discussions.
• Understand clients business goals, challenges, and objectives to align campaign strategies accordingly.
• Provide exceptional customer service, addressing client inquiries, concerns, and requests in a timely and professional manner.

Skills and requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience in managing and optimizing digital advertising campaigns.
• Strong analytical skills and ability to interpret data to derive actionable insights.
• Proficiency in advertising platforms (e.g., Google Ads, Facebook Ads Manager) and campaign management tools.
• Excellent communication skills, both written and verbal.
• Detail-oriented with strong organizational and time management abilities.
• Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously.
• Familiarity with industry trends, best practices, and emerging technologies in digital advertising.
  
  

About us

Blis is an audience-first platform that doesn't rely on personal data. We're an integrated planning and buying platform that delivers scaled, relevant, and high-performing audiences, helping the world's largest brands and media agencies achieve their goals.

Over the past 19 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today's consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world's largest and most customer-driven companies across all verticals, including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

At Blis our vision is to be the undisputed leader in location-powered advertising and analytics. We believe that values create behaviours and behaviours create a culture. Our company values are a huge part of our DNA. We are fully committed to creating a powerful culture of inclusivity and belonging that embraces diversity, encourages people to bring their authentic selves to work, educates everyone at Blis about matters of equality, and engages with the wider industry community to drive social change.

As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don't condone or tolerate any form of harassment, by employees or by others who do business with us.

Our Values - B.L.I.S.

Brave

We're leaders not followers

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don't see barriers, just possibilities.

We take ownership and hold ourselves accountable for outcomes, good and bad and we don't pass the buck.

Love our clients

We're client obsessed

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Inclusive

We're one team

We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Solutions driven

We're action oriented

Speed matters in business, so we're solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

If this looks like the perfect fit for you or if you just want to have a conversation, please apply, and we will get back to you as quickly as possible!