Associate Art Director (2D) - Design

About the role:

As an Associate Art Director, you are required to bring ideas to life through your creative designs.

The role requires you to proactively provide feasible & innovative design solutions for events & activations. You are expected to have a strong understanding of 2D graphics, 3D stage and scenic designs and environmental graphics.

You shall be the point of coordination between all involved in the event-client, internal teams at Hyperlink including Client service, Production, Concept, Design as well as external agency partners.

The role reports to the Creative Director.

Location: Work from office at Gurgaon

Responsibilities:

Creative Output on briefs received:

Meet with Client Service team/ Client & understand briefs

Develop design briefs by gathering information and data through research

Visualise, brainstorm, ideate & transform ideas into effective designs/artwork/templates

Sketch ideas whenever required

Give direction, inputs, suggestions to the team on briefs

Attend reccees if required to get a fair idea of the event venue

Keen eye on design aesthetics- use a good sense of aesthetics & judge & visualise the right style of design.

Create identity designs, environmental graphics, illustrations OR commercial art/ scenic designs, stage or exhibition designs and spatial designs.

Create print files & art files that can be sent to printers for printing/ Create production files with specifications of all materials and ensure feasibility

Being ahead of the curve to provide direction to the team & advice the client

Incorporating latest trends in graphic design

Updated knowledge of software and tools of the trade

Client Related Goals:

• Attend Client meetings whenever required
• Research on clients & brands so as to deliver an effective creative design; Staying updated on brand knowledge
• Having the sensibilities to understand the brand, brand guidelines (colours), the client's core message, target audience and other needs of the client
• Ability to Present & explain designs to clients
• Uphold integrity of the brand by following ethical practices
• Project conversion for existing clients
• Project conversion for new clients

1. Project Management & Internal Coordination

• Adhering to internal/ client timelines

Coordination with the concept team to ensure that the copy and design are in sync*

• Effective communication of the final art works to relevant internal departments-CS, production (for final execution).
• Working with the Production Department, oversee the print production process to ensure design integrity, color accuracy and image quality are met
• Working in tandem with other departments (Concept/CS/Production) to gain understanding of the consumer experience, marketing strategy and operational capabilities

Required Qualification, Experience & skills:

• Graduation in Design, Commercial Art, Applied Art; Masters Degree/Diploma in Design (preferred)
• 5-7 years Design experience in the Events/Activations industry
• Basic knowledge on brands, Fabrication knowledge, Understanding of the printing process
• Well versed in designing softwares- Illustrator, Photoshop, Corel Draw, Adobe InDesign
• OR 3D Max, Sketch Up, AutoCAD, Corel Draw, Photoshop, Illustrator
• Leadership Skills, Presentation Skills, Good Communication skills, Efficiency in delivering designs as per timelines, Ability to work long hours, Proficiency in MS Office