Define Business Process - Responsible for defining the business process with specific focus on making it lean and end to end digital
Execution/Implementation - Person is responsible to create and enhance digital sourcing journey for new to SBI Card customer which is capable of issuing an instant card to customer. Person is required to create a business process which has no manual touchpoint, has digital KYC and verification mechanisms built in journey with AI models to facilitate an instant card decision and issuance. Person is required to define digital assisted journey as an alternate flow to fulfill customer who drops off from instant rail.
Person is required to work with multiple stakeholders across multiple business functions and technology teams to accomplish the same
Strategic, Mode 1 & Mode 2 program execution - Person is responsible for owning the complete business and technology solution delivery (new projects) and service delivery (uptime/incidents) etc.
Define User experience (UI/UX) - Responsible to create state of art customer user journey. Person should perform competitive benchmarking, create easy and intitutive content & digital assets, UI journey which is seamless for customer and has minimum friction points. The user experience has to be mobile first and should work on key form factors mobile app, mobile browser and desktop across all major browsers
Solution delivery and Technology architecture - The role needs to assume ownership of technology design and application architecture for his area w.r.t new features/product
Vertical Budget and vendors management - The role needs to assume ownership for planning of annual budget for the platform across solution and service delivery categories. The role needs to manage relationship with involved vendors from where these services are taken. The role is required to manage Budget, vendors , RFP, Purchase, vendor-risk-mitigation etc in this area.
Lead UAT & Beta Testing - Person is responsible to lead the user acceptance test to test the developed business process, perform beta testing to ensure that new product is ready for customer launch.
Drive adoption and conversion rate - Person in this role is responsible for driving customer adoption and driving higher conversion rate of digital product post production launch
To drive higher conversion, role is responsible to define targeting and re-targeting campaign strategy and ensuring the operationalization of campaigns. Role is required to study the campaign effectiveness through analytics of campaign and corresponding conversion.
Monitor & Improve - Person is required to monitor all key metrics of digital product, analyze it, draw insights and recommend improvements to improve customer experience/conversion/adoption/lowers cost of acquisition
Required Technology Experience - You should bring good hold on technologies like J2EE, CMS Teamsite/Livesite, Adobe site catalyst, Adobe marketing cloud, google adwords, technology implementation of digital marketing products, search engine optimization etc. In this role, you would lead a team of outsourced partners for delivering projects and work with business stakeholders
Researcher & Quick Learner You need to be up to speed with the current trends in industry for digital IT solutions. You should be able to learn quickly and take necessary adaptation as required.
Credit Card BFSI domain - You are required to build a strong understanding of business processes as you would be expected to bridge gap between business users and technology teams. BFSI and credit cards exposure would be strongly preferable but it is not must.
Proven functional and thought leadership, with ability to lead & collaborate with cross functional teams
Strong communication & influencing skills with ability to influence stakeholders at CXO level
Relevant Experience With Respect To The Role
B.E / B.Tech / MCA in Computer Science/IT.
MBA/PGDM from Tier 1/2 Institutes is preferable
Relevant experience in tech/business domains
Minimum 10 years of experience and 8 years of relevant experience.
