Role: Assistant Product Manager / Product Manager
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Experience: 2 to 4 years of product marketing experience
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Qualification: B. Pharma + MBA - Marketing OR Pharma. Management
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Therapy/Department: Derma therapy (preferred), we are open to consider candidates from any therapy
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Industry Preference: Pharma
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Job Location: Sun House, Mumbai
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Job Description:
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- Development of marketing and promotional plans for products to support the end consumers need
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n- Collaboration with internal & external media to ensure the proper execution of strategies
n- Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
n- To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
n- Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
n- SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
n- Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
n- Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
n- Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
n- Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
