Job Title : Assistant Manager - BTL Activations
Location : Ahmedabad
CTC : 4 LPA - 6 LPA
Years of experience : 4-5 Years
Job Purpose: To ensure marketing through digital channels, in order to drive sales.
- Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes
- Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail)
- BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.
- Seamless planning & execution of Ground Activation & Promotions
- Handling Brand Promotions, alliances, sponsorships, launches
- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
- Define key guidelines for each project/ campaign and check for adherence to the brief.
- Mystery Market visits to check and audits (quantitative & qualitative)
- Experience 4 to 5 yrs
- Experience working for Retail/FMCG/Direct Sales brands is a must
If Interested kindly share your updated resume on [Confidential Information] or contact us on 8433539066.
