Job Description: Assistant Marketing Manager
We are hiring a highly experienced and skilled Social Media Marketer to join our marketing team. The ideal candidate will have a minimum of 4 years of proven experience in social media marketing, with a strong track record of successful campaigns and driving brand awareness. As a Social Media Marketer, you will be responsible for developing and implementing strategies to engage and grow our online audience across various social media platforms.
Roles and Responsibilities:
- Develop and execute social media strategies to increase brand awareness, drive engagement, and generate leads.
- Create and manage social media content calendars to ensure regular and consistent posting across platforms.
- Monitor and analyze social media performance using analytics tools, and regularly provide reports and insights to the marketing team.
- Stay up to date with the latest trends and best practices in social media marketing, and ensure our strategies align with industry changes.
- Monitor and respond to customer inquiries and comments on social media platforms in a timely and professional manner.
- Collaborate with the marketing team to align social media strategies with overall marketing goals and campaigns.
- Identify and engage with influencers and brand ambassadors to expand our reach and brand presence.
- Coordinate with graphic designers and content creators to develop visually appealing and engaging social media content, including images, videos, and infographics.
- Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
- Identify and leverage new social media platforms and tools to further enhance our online presence and reach new audiences.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience of at least 4 years in social media marketing, preferably in a similar industry.
- Strong understanding of social media platforms, their algorithms, and best practices.
- Proficiency in using social media management tools and analytics platforms.
- Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
- Creative mindset with the ability to think outside the box and develop innovative ideas.
- Strong graphic designing skills and proficiency with designing tools such as Adobe Photoshop, Illustrator Canva, or similar platforms would be a plus.
- Experience with website maintenance, including updating content, optimizing for search engines, and ensuring site functionality.
- Strong analytical skills to analyze data and make data-driven decisions.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational and time management skills, with the ability to prioritize and manage multiple projects simultaneously.
- Positive attitude, highly self-motivated, and eager to learn and grow in the field of social media marketing.
- Familiarity with SEO principles and practices is a plus.
If you meet the above requirements and are passionate about driving effective social media marketing strategies, we would love to hear from you. Please submit your resume, along with any relevant portfolio or examples of your previous work.
