The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and caf franchises too. MTV Beats is the popular choice for Bollywood and Pop music for television audiences across urban Hindi markets. Vh1, Comedy Central and Colors Infinity round up the international content offering bouquet - from music to multi-genre entertainment - for the upscale urban youth. While the YME cluster has a very active and engaged user base on OTT and Social Media platforms, the business has already pivoted towards being future-ready, with digital-first brands like Fully Faltoo and KaanPhod Music. In a nutshell, the YME Cluster is a lean, agile, modular and consumer-focused team creating platform-agnostic content for the Indian youth.
What will you do
- Content Curation: Plan, create, and regularly update trays and tiles on JioCinema for MTV, ensuring a visually appealing and engaging user experience
- Business Team Engagement: Actively engage with MTV marketing & programming team to amplify upcoming shows, episodes, events, and twists related to their content on JioCinema, fostering collaboration for effective promotion
- Promotion Innovation: Implement inventive on and off-deck promotional methods to drive heightened conversion, utilizing creative approaches to captivate and expand the viewer base
- Coordination: Collaborate with JioCinema Product & Technology teams and content ingestion teams to coordinate improvements to the system, ensuring seamless content delivery and optimal user experience
- User Experience Enhancement: Evaluate and enhance user experience through the effective creation and utilization of metadata, ensuring that content discovery is intuitive and aligns with user preferences
- Feature Implementation: Develop and implement supplementary features based on metadata insights to optimize content discovery, contributing to an enriched and personalized user journey
- Reporting: Provide weekly/monthly reporting on publishing performance
Who should apply for this role
- Experience: The ideal candidate should have a solid work history, encompassing 2-3 years of experience in category management, content marketing, curation, editorial, and social media marketing within the entertainment industry.
- Pop culture enthusiast: seeking a content aficionado in reality, adventure, romance, horror, sports, music, gaming, youth drama, comedy, etc., to curate engaging content and stay ahead of cultural trends on our platform.
- Collaboration Expertise: must demonstrate substantial experience in collaborating with distributed and diverse teams.
- Passion for Entertainment: An authentic passion for entertainment content is a non-negotiable requirement. The candidate should possess an innate understanding of what works specifically in Indian entertainment, reflecting a genuine love for the industry and its diverse offerings.
- Communication Prowess: Exceptional communication skills are essential. The candidate should be adept at delivering high-quality communications with stakeholders, ensuring clarity, and fostering positive and effective relationships
- Attention to Detail and Commitment to Excellence: The candidate must exhibit a meticulous attention to detail and an unwavering commitment to high-quality output. This dedication ensures that tasks and projects are executed with precision, adhering to the highest standards of quality and excellence
