This role is expected to be a key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns.
Strategic / Policy related KRAs
Implementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc to ensure the sales organization achieves overall revenue target.
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities.
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre.
Operational / Process / Technology related KRAs
Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
Analyse market trends, Media performance versus Brand parameters and other critical trends.
Support creation of pitch and evaluation of the pitch of annual deals and mega deals
Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors.
Work on comprehensive presentations for reviews as required.
BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points.
Financial Accountability / Commercial Impact
Execute impact/ non FCT elements that convert to higher revenue generation.
Work with finance and PRS lead to develop annual budgets for respective channels as per company goals.
Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
Identify & highlight opportunities to CSP/ RH/CH
Performance measures
Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels.
Presentation of the review in the format as required.
Provide quantifiable inputs which influences favourable decision making by clients and shapes direction of business strategy.
Qualifications :
Personal Attributes:
Business Acumen
Planning and organizing
Influencing Skills
Result Orientation
Negotiation Skills
