Assistant Manager - POS Marketing

To develop and implement marketing strategies to drive sales and enhance brand visibility at the various market touchpoints. This role will involve collaborating with cross-functional/Indirect purchase teams to create impactful POS marketing materials and campaigns.

1 Develop External and Internal Branding Templates for different types of Channel Partners and ensure timely execution of the same 2 Maintain and Update the External and Internal Branding at the different market touchpoints 3 Plan and Implement effective Point-of-Sale Marketing aligned with channel/customer schemes, important brand campaigns or new product launches 4 Manage Visual Merchandizing and POS Displays at Modern Trade Outlets together with the Sales Team and Promoters 5 Plan POS and Branding Budgets with different Business Stakeholders, manage effectively and monitor regularly

Please list your primary tasks & responsibilities that are specific to your position. Indicate an estimate of percent of work time spent on each - over the span of the year (it should not exceed 100%)

1
Create, Monitor and Update the Branding Policy for different channel Partners
2
Develop new ideas and plans for POS Marketing aligned with the various Business, Organizational and Brand Objectives
3
Create, Manage and Monitor the Branding and POS Budgets

1
Work closely with internal and external design teams to create different Branding and POS designs and artworks
2
Work closely with Regional Marketing, Sales Teams and External Agencies for timely execution of all Branding and POS Marketing Projects

3
Follow processes for Approval of Branding and POS activations as per the defined Policy and SOP
4
Execute Scheme Promotions through POS activations together with Regional Marketing and Sales Teams
5
Manage, Monitor and Update Branding and POS visibility in Modern Trade Outlets
6
Coordinate with Execution agency for site recces, artwork finalization, implementation and reporting of various Branding and POS tasks

1
To develop new ideas for visual communications

INTERNAL RELATIONSHIPS
S.No.
DEPARTMENT
PURPOSE OF THE INTERACTION
1
Product Management
For getting relevant information about products
2
Sales
For planning and executing Branding and POS activities
3
Internal Marketing Team
Brand Communication Team for designs; Regional Marketing Team for execution
EXTERNAL RELATIONSHIPS
S.No.
ENTITY
PURPOSE OF THE INTERACTION
1
Advertising Agency
For Coordinating outsourced projects as well as for new design artwork.
2
Dealers/Franchisees
For approval of Design submitted for Branding, Signage s, etc.
3
Execution Agency
For Material Printing, Signage s, Cutout Logo in Different Material.

1
ESSENTIAL QUALIFICATION
Post Graduate in Marketing
2
PREFERRED QUALIFICATION
MBA
3
CERTIFICATIONS ( IF ANY)
Branding and POS Marketing
4
EXPERIENCE
3-5 Years preferably on Apple Machines or Desktop
5
AGE
25-30 years
ADDITIONAL SKILLS:
Creative flair to think of out of the box and original Branding strategies

**This JD is indicative in nature & may not comprehensively cover all aspects of your job, which may be intimated to you
time to time.
Strong visual sense/ Knowledge of Print Media designing
6
Effective written and verbal Communication skills
Openness to learn about the ever changing market needs
Planning, organizing and coordination skills to incorporate needs of our stakeholders.