Assistant Manager Performance Marketing

Key Responsibilities:. As an Assistant Manager Performance Marketing, you will be responsible for:. Campaign Management:. Develop, implement, and optimise performance marketing campaigns across Meta, Google, and LinkedIn Ads for multiple clients simultaneously

Ensure campaigns align with client objectives and deliver measurable results

Technical Proficiency:. Demonstrate expertise in event and pixel tracking, conversion tracking, and last-mile attribution

Conduct A/B testing to refine strategies and improve campaign performance

Client Management:. Manage 3-4 clients concurrently, overseeing multiple campaigns for each

Foster strong client relationships through effective communication and campaign performance updates

Budget Planning and Strategy:. Conduct cohort analysis to inform ad budget planning

Develop platform-specific strategies and campaign plans based on client goals

Collaborate with the team to create effective creative strategies

Additional Requirements:. Data-driven Decision Making:. Proven ability to interpret data and analytics to make informed decisions and optimise campaign performance

Experience in using data visualisation tools to present insights to both internal teams and clients

Cross-Channel Integration:. Demonstrated expertise in integrating performance marketing efforts seamlessly across various channels for a cohesive and synchronised strategy

Proven experience in coordinating efforts with other marketing channels such as SEO, content, and email marketing to maximise overall campaign impact

Advanced Audience Targeting:. Ability to develop sophisticated audience targeting strategies based on customer segmentation, behaviour, and demographics

Experience with CRM data integration for personalised and targeted marketing initiatives

Emerging Trends Awareness:. Stay abreast of industry trends and emerging platforms, incorporating innovative strategies to stay ahead of the competition

Proactively identify and evaluate new advertising technologies and beta features for potential incorporation into campaigns

Collaboration and Communication Skills:. Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams including creative, analytics, and sales

Excellent communication skills to convey complex strategies and results in a clear and concise manner to both technical and non-technical stakeholders

Campaign Management:. Experience managing campaigns, understanding regional nuances, and adapting strategies to different markets

Knowledge of international advertising regulations and compliance standards

Certifications:. Relevant certifications in performance marketing platforms such as Facebook Blueprint, Google Ads Certification, and LinkedIn Ads Certification

Additional certifications in data analytics, marketing automation, or related fields are a plus

Qualifications:. Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Minimum of 2-4 years of experience in growth marketing, performance management, or a related role

Minimum of 2-4 years of digital marketing agency experience in growth marketing, performance management, or a related role

Proven track record of successfully driving growth initiatives, launching new products, and achieving revenue targets

Strong analytical skills with the ability to interpret data and make data-driven decisions

Experience in team leadership and people management, fostering a collaborative and innovative work environment

Excellent communication, presentation, and interpersonal skills

Entrepreneurial mindset with a passion for innovation and continuous improvement