Job Description
Role: The position has responsibility for Strategizing & Implementation of the marketing plans for the Brands taken up for national distribution/ own white label Skoodle.
Key Responsibilities
To develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
Measure and report performance of all marketing campaigns (offline & online) and assess against goals (ROI and KPIs)
Planning, creating & executing digital campaigns for the brands.
Monitoring ecom KPIs.
Spearheading the B2B marketing profile with local tie ups & partner deals, local influencer associations, events and digital marketing
Working with business, merchandising, sales teams to prepare and execute a quarterly marketing calendar. Be a critical liaison between teams, HO and back-end.
Work with customer and competition insights.
Working on an annual marketing calendar in collaboration with the design team/ agencies to drive sales and improve channel footprint.
Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth.
Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create promotional strategy for marketing events (India and abroad) to promote our brands in the export market.
Use key consumer insights to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
Desired Skills And Abilities
Self-starter, exceptional communicator and good at interpersonal skills.
Experience in setting up and optimizing Google Ad-words campaigns. Experience in optimizing landing pages and user funnels. Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels. Hands-on knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
Must have demonstrated ability to use data to develop and measure marketing programs
An entrepreneurial mind-set, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
Ideal candidate will be a problem solver by nature; comfortable finding implementable solutions and moving quickly in a fast-paced process.
Education & Experience Required
A Bachelor's degree with 7 years or post-graduate degree from a B School in marketing with minimum 5 years of experience in hardcore marketing.
Preferred Industries Toys, Stationery, Ecommerce Companies & Ad Agencies
Position is based at Mumbai (Maharashtra India).
