Description
Why BirdEye
Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye's AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.
At Birdeye, innovation isn't just a goal it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.
Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who's who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.
What You'll Do
Birdeye is looking for an Assistant Manager - marketing Operations to join our Revenue Operations leadership team in India. Reporting to the Director of Revenue Ops in India, you'll be a critical member of the broader revenue operations ecosystem.
You will work in alignment with marketing operations counterparts in the US and Manila. You will also work in close collaboration with cross-functional teams - marketing, sales, BDR/SDR, Business Intelligence, Product, and Systems teams to help streamline marketing processes, improve the lead-to-deal flow, enhance marketing productivity, and support revenue growth.
Responsibilities
- Own the end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up
- Implement best-in-class marketing analytics that provides insight across all channels, campaigns, and activities. Build and maintain reports and dashboards that highlight important marketing performance metrics
- Identify areas of inefficiency for process and technology optimization and propose solutions that enable scale
- Work with leaders in Sales, Marketing, Finance, and Product to ensure we have an accurate view of marketing performance and business contribution
- Define and continuously refine end-to-end campaign processes from the intake and planning to QA and launching in Hubspot
- Identify and document workflows, content, owners, deliverables, QA process and SLA across the campaign lifecycle
- Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems with MarOps and RevOps
- Strong understanding of using reporting tools for pipeline, campaign attribution and other campaign reporting
- Demonstrated ability and knowledge of data analysis and statistics including hypothesis testing, A/B testing, etc
- Support campaign and program launch as needed in HubSpot and SFDC - strong technical knowledge of marketing automation tools
Requirements
- 7+ years of Marketing Ops experience, preferably in SaaS
- Degree in Business or related field
- Ability to operate autonomously with demonstrated experience, knowledge, and expertise within SaaS / Enterprise Software. Startup experience is a plus.
- Strategic thinker with the ability to glean insights from processes, data, sales team feedback, industry best practices, continuous personal development, etc. to develop improved strategies
- Strong understanding and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models.
- Strong working knowledge of Salesforce.com, Hubspot, and other marketing automation tools, including best practices for use, integrations, and reporting.
- Proven record of developing and implementing tactical initiatives that improve marketing productivity, and conversion rates
- LeanData knowledge is a plus
- Strong project and program management skills.
- Intimate knowledge of lead automation and follow-up best practices, outbound lead generation, and reporting/analytics
- Expert communication skills, with experience building presentations and analyses for presentations to the senior leadership team.
Why You'll Join Us
At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.
Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference we make it happen.
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