Assistant Manager / Manager (PR & Digital)

• Job Title: Assistant Manager / Manager (PR & Digital)
• Department: Marketing
• Location: Vasai

Job Description:

Responsible for developing and executing strategies to enhance our brand's visibility and reputation.

This role requires a blend of public relations expertise and digital marketing skills to effectively manage media relations, content creation, social media, and digital campaigns.

Collaborate with the PR agency to develop and implement strategies that enhance the company's public image.

Plan and manage press conferences, media events, and promotional activities.

Monitor and analyze media coverage and prepare reports on PR activities.

Develop and execute digital marketing campaigns across various platforms (e.g., social media, email, PPC).

Optimize website content for SEO and manage search engine marketing efforts.

Create and manage content for the company's website, blog, and social media channels.

Analyze digital marketing metrics and prepare reports to track campaign performance and ROI.

Collaborate with design and content teams to create compelling and effective marketing materials.

Manage budgets for PR and digital marketing activities and ensure cost-effectiveness.

Requirements:

Bachelor's degree in Public Relations, Marketing, Communications, or a related field.

Proven experience (3+ years) in public relations and digital marketing.

Strong understanding of media relations, content creation, and social media management.

Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media ads).

Excellent written and verbal communication skills.

Creative thinking and problem-solving abilities.

Strong organizational and project management skills.

Ability to work both independently and as part of a team.