Assistant Manager/Manager- Marketing & Communication

BehavioralAspects:

1. Strong leadership andmanagement skills

2. Excellent communication andinterpersonal skills

3. Ability to work well underpressure and meet tight deadlines

4. Positive attitude

5. Creative thinking andability to develop innovative marketing strategies.

FunctionalParameters:

1. Develop and execute PR strategies to enhancethe companys public image and manage its reputation and Cultivaterelationships with media outlets, journalists, and industry influencers forfavorable coverage.

2. Oversee content development for websites,blogs, social media, email marketing, and other platforms.

3. Develop and implement digital marketingcampaigns to drive online conversions.

4. Monitor keyword performance, optimize websitecontent, and collaborate with web developers for technical SEO.

5. Conceptualize and implement bothabove-the-line (ATL) and below-the-line (BTL) marketing campaigns. Plan andexecute advertising campaigns through various mediums, including TV, radio, andprint.

6. Develop and implement social media strategiesto increase brand visibility and engagement.

7. Manage social media platforms, contentcalendars, and community engagement.

8. Support digital marketing efforts, includingsocial media, email, and online advertising.

9. Plan, coordinate, and execute events such astrade shows, conferences, workshops, and webinars.

10. Manage end-to-end event and exhibition,activation, including venue selection, logistics, vendor coordination andpromotion.

11. Formulate comprehensive marketing strategiesaligned with business objectives and target audiences.

12. Identify growth opportunities, market trends,and emerging technologies to stay ahead in the market.

13. Managemarketing collateral, ensuring it aligns with brand guidelines and reflectscurrent offerings.