Assistant Manager

Lead Generation /Qualification

Experience: 3+ years experience in lead generation using Google Ads, Emails, Online forms, Surveys, Calling etc

Job Description for Lead Generation Expert

We are looking for an experienced Lead Generation Expert who can plan & execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

Responsibilities

• Establish the end-to-end lead generation capabilities and strategy that align with the needs and goals of the company
• Execute all web, SEO/SEM, PPC, marketing database, email, social media, and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Experience Requirement:

• Excellent understanding of digital marketing concepts and industry best practices
• Proven working experience in digital marketing
• Experience with Google Ads, Email Campaigns, and SEO/ SEM & Social Media Ads
• Knowledge of web analytics tools
• Experience in the implementation of data and analytics strategies
• Adept at writing skills, to effectively communicate the company's brand message