We are seeking a highly motivated and experienced Digital Marketing Manager to join our team. The Digital Marketing Manager will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, customer engagement, and revenue growth. The ideal candidate will be a creative and analytical thinker, possessing a deep understanding of digital marketing channels, trends, and technologies.
Responsibilities:
- Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies aligned with company goals and objectives.
- Identify target audiences and create customer personas to tailor campaigns effectively.
- Search Engine Optimization (SEO):
- Optimize website content for search engines to improve organic search rankings and visibility.
- Conduct keyword research, monitor website performance, and implement on-page and off-page SEO techniques.
- Pay-Per-Click (PPC) Advertising:
- Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
- Monitor campaign performance, manage budgets, and adjust strategies to achieve optimal ROI.
- Social Media Marketing:
- Manage and curate social media profiles, creating and sharing engaging content to build brand presence.
- Develop and execute social media advertising campaigns to target specific audiences.
- Content Marketing:
- Create and oversee the production of compelling and relevant content for blogs, articles, videos, infographics, etc.
- Develop a content calendar and distribution plan to maximize content reach and impact.
- Email Marketing:
- Develop email marketing campaigns, including creating segmented lists, designing templates, and monitoring performance metrics.
- Implement A/B testing to optimize email open rates, click-through rates, and conversions.
- Analytics and Reporting:
- Utilize tools like Google Analytics to track website traffic, user behavior, and campaign performance.
- Generate regular reports with actionable insights, highlighting successes and areas for improvement.
- Conversion Rate Optimization (CRO):
- Identify conversion bottlenecks on the website and in campaigns and implement strategies to improve them.
- Conduct A/B testing on landing pages, CTAs, and other campaign elements to increase conversion rates.
- Team Collaboration:
- Collaborate with cross-functional teams, including designers, content creators, and developers, to ensure cohesive marketing strategies and campaigns.
- Market Research:
- Stay current with industry trends, emerging technologies, and best practices in digital marketing.
- Conduct competitive analysis and research to identify new opportunities and areas for growth.
Requirements Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven work experience as a Digital Marketing Manager or similar role.
- In-depth knowledge of various digital marketing channels, tools, and best practices.
- Strong understanding of SEO, SEM, PPC, social media, content marketing, and email marketing.
- Proficiency in analytics tools such as Google Analytics, Google Ads, and social media insights.
- Excellent analytical, project management, and multitasking skills.
- Creative mindset with the ability to think outside the box and propose innovative ideas.
- Strong written and verbal communication skills.
- Experience in team management and collaboration.
