Role: Assistant Manager- Digital Marketing
Dot & Key Skincare, Kolkata, West Bengal
Job Location- Kolkata
Work From Office
Responsibilities:
- Manage Meta and Google Ads PPC campaigns to drive conversions on the D2C website
- Plan, activate, track, monitor and optimize ad campaigns & its corresponding KPIs
- Testing variations of ads to determine best performing ad
- Liaise with external agencies to drive higher revenue from paid ads channels
- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conversion Rate
- Measure and optimize paid marketing using marketing analytics reports
- Reporting of results of PPC campaigns at regular intervals
- Managing and updating analytics mechanisms for continued data tracking
- Should have managed budget of 30 Lakhs and above.
- Minimum 3 years of relevant experience.
Job Qualifications and Skill Sets:
- FB Blueprint certification, Google Ads & Google Analytics certification
- A degree in digital marketing; MBA in digital marketing from premier B-schools preferred
- In-depth knowledge of Meta Ads, Google Ads, Shopify dashboard, and Google Analytics
- Competency with using MS-Excel and PowerPoint to present plans and reports
- Strong written communication skills
