Role Description
Title: Assistant Manager Digital Marketing (Ecommerce)
Function & Business Unit: Sales, Kellanova India
Location: Mumbai (Hybrid)
Reports to: Manager Digital Marketing
Global Level: GL1B
Purpose of the role
Ensuring Kellogg's brand representation online are accurate and on-strategy. Being efficient and sufficient on paid media investments across D-comm. As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth/sales.
Key contacts and interfaces for this role both internally and externally
- Internally Digital marketing manager; Strategy lead; KAM's
- Externally Agency Lead and performance marketing experts
A Taste of What You'll be doing
- Build and manage acquisition campaigns across various E-commerce platforms including Amazon, Blinkit, Flipkart, Zepto, Big Basket etc. to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis for all platforms.
- Effectively communicate complex analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- Build search architecture, bidding/placement strategy, daily budget management by ad type and keyword type backed by data
- Execute to strategy and ensure agency performance.
- Campaign Optimization Deployment of optimization rules as per objective
- Keyword pruning
- Benchmark management
Analytics
- Data Bank management
- Marketing Dashboard enablement with Agency
- Move to automation
- Sales velocity mapping
- Data sophistication Actionable data
- Analyzing daily/monthly/Quarterly dashboards/reports of progress, status, metrics, and KPIs.
Financial sanity
- End to End Budget management
- Quarterly closing with Finance
We're Looking for Someone With
- BA/BS degree and at least 3 years of relevant experience in digital/Ecommerce. CPG industry experience preferred
- Excellent analytical and problem-solving skills, combined with strong business judgement
- Energy and passion, a self-starter who is willing to operate at highly strategic as well as very tactical levels given the start- up nature of the business
- Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences.
- Great with logic setting and MS excel is a must
- Previous work experience in a quantitative marketing role managing strategy and execution on Amazon, Flipkart/PPC portals or other performance-oriented channels.
- In-platform execution experience setting up campaigns with AMS, FK brand manager portal and other Ecomm Self Served portals.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition and PPC campaigns with a strong focus on ROI.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
- Performance Marketing
- Digital Marketing
- SEM & SEO
- Paid Search
- Competitive Analysis
- Marketing
- Display Advertising
- PPC
- Marketing Automation
- Reporting
- Analytics
What's Next
After you apply, your application will be reviewed by a real recruiter not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellanova interview.
If you join our team, you'll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.
About Kellanova
At Kellanova, we are driven by our vision to be the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop- Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
Our focus on Equity, Diversity, and Inclusion (ED &I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.
Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.
You can learn more at www.futureofsnacking.com , and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.
