Conduct primary & secondary research on fashion & lifestyle trends
Benchmark competition brands and travel to fairs/markets & mills
Work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category
Season Concept
Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise
Line Creation
Liaison with the product & product development teams to understand costing/commercial viability of the merchandize.
Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the
Season line/collection.
Tech Packs
Monitor creation of quality tech packs and facilitate timely uploads on the product life cycle management.
intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar
Quality Sampling
Lead quality sampling
guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.
New Category
Work closely with the function head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements
Self-Development
Ensure travel & visits to mills, fairs
Work in the market to understand emerging trends & consumer insights.
Take initiatives to build technical faculty and work with function head & other category heads to create innovative product lines
