Assistant Brand Manager Marketing

About Caf Coffee Day

Caf Coffee Day is India's largest caf chain in terms of the number of caf outlets with more than 460 cafes across the country. CCD, as it is popularly called, opened its first caf in Bengaluru in 1996 and has pioneered the coffee culture in the chained caf segment in India by bringing in a range of delectable food and beverage products served in a contemporary, youthful ambience, and offering a variety of novel experiences - all with a promise of A lot can happen over coffee!. CCD operates through Coffee Day Global Limited (CDGL), a subsidiary of Coffee Day Enterprises Limited. CDGL is arguably India's largest coffee retail conglomerate with leadership position also in the automated beverage dispensing solutions under the brand name Coffee Day Beverages with distribution across more than 1330+ towns and cities across India. CDGL also operates a network of 280+ refreshment kiosks offering affordable food and beverages for on-the-go customers under the Coffee Day Xpress brand name.

Key Responsibilities:

Strategic Planning and Analysis:

• Monitor market trends, analyze data, and track competitors to identify opportunities.
• Analyze internal sales data, secondary data, and conduct frequent caf visits to develop insights on market, brand, and competitor performance.
• Plan marketing calendar to support strategic vision and execute tactical campaigns.

Team Collaboration and Insights:

• Interact with Operations and F&B teams to understand business requirements and build brand strategy.
• Collaborate with Sales, F&B and Merchandise for customer insights and brand operations.

Consistency and Creativity:

• Ensure consistency in product experience and provide input on creative collaterals and on-ground activities.
• Develop communication and point-of-sale strategies in coordination with sales teams.
• Oversee production of marketing materials, including print ads, email campaigns, and merchandise design briefs.
• Coordinate development of communication materials with external stakeholders.

Digital Marketing and Brand Perception:

• Utilize digital and social media assets to drive positive consumer behaviors.
• Collaborate with agencies, content creators and influencers to build positive brand perception.

Partnerships and Activation:

• Form alliances and collaborations with third parties for consumer engagement and activation.

Experience:

1-4 Years of relevant experience in Marketing/Brand Marketing.

Required Qualifications:

• Masters in Marketing Management/Brand Communication/Communication Management.
• Hands-on experience in Brand Management / Activation
• Ability to glean consumer insights and apply the same towards stated marketing objectives
• Strong interpersonal skills and ability to run a network

Preferred Qualifications:

• Experience in an Advertising Agency or Brand Marketing (FMCG/F&B/AlcoBev/Retail).
• Minimum 3+ years of experience in Brand Communication/Marketing/Client Servicing/Planning.