Analyse data, draft and execute marketing plan for assigned product portfolio, design and develop direct marketing and promotional material, analyze, and recommend new product launch for allocated products within Galderma India guidelines with the objective of consistently increasing market share, sales and profits for allocated products.
Key Responsibilities:
1. Marketing Plan & Promotions
- Scan external and internal environment, draft marketing plan for allocated products.
- Design and pertest promotional tools of the brand plans with Doctors, Consumers and get the buy in of field force for a comprehensive execution of marketing plan to accelerate demand and sales of allocated products.
- Roll out market research studies for key projects to identify effective promotional campaigns & get the new brand launch strategy / communication right - to meet the requirements of the target audience, gain strategic insights & communication testing for new launches.
- Manage the budget for advertising and promotional items.
2. Field Support
- Provide timely motivational communication to the field staff, gauge market feedback and follow-up on successful implementation of the promotional plans and activities.
- Analyse sales forecasts and relevant financials and reporting on product sales.
- Conduct field work to demonstrate the plans and gain primary customer feedbacks.
- Liaise with Medical & Regulatory; respond to queries of field staff and medical practitioners.
3. New Product Launch
- Analyse market research data, identify gaps in product portfolio, draft, and present proposal for new product launch, execute launch plan to launch new products to increase market share.
- Coordinate the launch programme to external customers as well as employees.
- Liaise with MTO, Medical, Regulatory, Finance, and Distribution to emerge with quality products supported with appropriate scientific evidence maintaining Galderma standards.
4. Training
- Analyse training needs of the field team, liaise with Medical Team, design, and support training programs to upgrade field skills of the field team in terms of disease and product knowledge and brand strategy.
5. Profit Improvement:
- Liaise with MTO, Regulatory and Finance to explore opportunities and avenues to improve profit contribution.
6. Networking
- Establish contact with regional counterparts of assigned portfolio, exchange marketing information, migrate best practices to improve overall market share (of affiliate).
7. External
- Liaise and co-ordinate with external agencies, vendors etc. for various promotional campaigns, launch plans and various marketing activities.
- Monitor market trends, and competitors activities.
8. Documentation
- Contribute to collating, compiling of documents and submit reports and liaise with corporate team to gain, share, and utilize global learnings to affiliate operations.
Skills & Attributes Required:
- Strategic and innovative thinking: Define and prioritize the insights needed to achieve business and marketing goals. The ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems.
- Conceptualizing: Ability to visualize abstract concepts, see relations between them, and draw constructive conclusions.
- Achievement orientation: Drive and passion to accomplish goals, and always striving to improve processes and be more efficient.
- Teamwork & Collaboration: Collaborate internally to build strong external customer relationships.
- Influencing & execution: Influence digital strategy within the organization in terms of its impact on structure, culture, and strategic plans. The ability to actively promote ideas and initiatives both internally and externally.
- Monitoring & evaluation: Recognize the need for change and support the implementation of change through positive behavior.
Job Requirement:
- Education : Bachelors in business management & MBA in Marketing.
- Work Experience : Minimum 3 years+ experience in Pharma Marketing.
- Required pre-requisites skills/experience for this position: Proficiency with MS Office in an NT/Windows environment. Knowledge of sales tools and techniques, creative skills, communication skills, usage of external tools such as IQVIA, SMSRC/CMARC
- Experience in pharmaceutical marketing and sales
