ASO and SEO Specialist

Responsibilities/skill:

To develop App Store Optimization (ASO) strategies and execute them to ensure that our apps appear at the top of the search results in all the Online App stores.

Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.

Analyze competitors performance on the Google Play Store and App Store to create a better ASO Strategy.

Work with the company's internal stakeholders and external agencies to gain insights and identify areas for improvement.

Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods.

Prove the effectiveness of the approaches and methods involved.

Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.

Develop and implement link-building strategies.

Handle various Social Media Platforms for App.

Reviews Responses and Rating Analysis of Apps

Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates.

Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.

Unique title creation using researched keywords and writing app descriptions

Strong Knowledge of organic app traffic and Also Knowledge about Paid Traffic

This role will be an IC role (Individual Contributor) where execution of a strategy will need to be performed by the ASO specialist. Interested candidates please DM.