Mbrosia is synonymous with the healthy and harmonious way of life. Bringing to you, 150 years of symbiotic relation between man and nature. A benchmark in the region, Royal Mall Family has a history of Mango production and has transformed the very meaning of rural trade. We have diversified into various Agri. Based Fields such As Eco & Agri Tourism, Agri. Marketing & Agri. Food Processing, and now to make the flavour of our fruits and spices available around the year to your palate, we are brewing world class mead with pure raw honey, fresh fruits, farm fresh spices, yeast and nothing else just natural.
The Role
You Will Be Responsible For
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Devising actionable strategies from customer insights.
- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
- Managing external agencies for the execution of research projects.
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
- Conveying analysis and recommendations via presentations and written reports.
- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
Ideal Profile
- You have at least 5 years experience ideally in Brand Marketing / Brand Manager or Consumer Insights / Market Research within Luxury industry.
- You are experienced in managing a wide range of qualitative and quantitative research.
- You have working knowledge of B2C
- Experience within would be a strong advantage.
- You are highly goal driven and work well in fast paced environments
- You are adaptable and thrive in changing environments
- You are a strong networker & relationship builder
- You are willing to undertake more than 60% travel.
What's on Offer
- Opportunity within a company with a solid track record of performance
- Work alongside & learn from best in class talent
- Strong opportunities to progress your career
