Responsibilities & Key Deliverables
Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail):
Plan & execute activations for enquiry generation
- Ensure quality & quantity of test drive (from all enquiry sources).
- Ensure accuracy & authenticity of booking data.
- Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio
- Focus on processes to improve conversion ratio (CVR)
- Ensure accuracy & authenticity of DMS data
- Plan for sales for N Month
Manpower Productivity - Identify training needs & ensure effectiveness
Motivate & retain manpower by rewards & incentives
Ensure adherence to Sales story
Digital Conversion - Ensure adoption of digital tools: Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) & Tablets to maximize CVR
Ensure adequacy & quality of Digital engagement managers
Dealer working capital rotation
Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 month.
Preferred Industries
Consumer FMCG / Food
Automotive Industry
Education Qualification
MBA; Post Graduate Diploma in Management
General Experience
Core Automotive Sales/ FMCG sales,Experience of 3- 8 years
Critical Experience
System Generated Core Skills
Credit Management
Consumer Focus
Manpower Management
Dealer Relationship Management
Manpower Planning
Market Acumen
Sales Planning
Capability Building
