Handle accounts for National modern trade, E-commerce standalone chains.
Accountable for revenue generation and monitoring competitors activities, etc.
Mentoring and providing training to the existing team for better understanding of the market
Involved in recruiting new staff for the organization. (Promoter Merchandiser, Senior Merchandiser)
Successfully designing and implementing strategies for a focused brand and achieving agreed target for the department.
Sharing best practice of Trade Marketing and Execution.
Assuring the timely implementation of category and brand input plans.
Enlarging section as a business contributing unit for the circle and branch through handling outlet level planning, budgeting, utilization of resources
Negotiation generation of POs from local buying managers, servicing of POs in co-ordination with supply chain for stocks
Ensuring 100% fill rates to MT accounts by managing stocks at distribution centre right forecasting.
Handling Trade Activations for MT accounts in assigned territory for merchandising activities like new launches, visibility and promotions conducted at the account customer service through generate sales.
Handling team comprising of Sr. Merchandisers, Merchandiser Promoters at the outlet level for merchandising.
Execution of daily plan and weekly plan and monitor the Sr. merchandiser / Merchandisers / Promoter working the market.
Supervise DSR, Sr. Merchandiser / Merchandiser / Promoter daily and achieve target assigned to them.
Evaluate regularly the efficiency of DSR and channel.
Get the logistics of stock smoothly from Warehouse to retailers.
Manage relationships/agreements with external partners
Focus on maximum primary stock in the store through ARS/Manual orders.
Ensuring proper merchandising in the store, Visibility, Signage, Gobbler and timely replenishment of stock (FIFO).
