You will be responsible for leading demand generation activities and deliver the liquidation goals as per the business plan
- Accountable for effective commercialization launch of new productsfollowing the new launch process
- Develops annual goals and objectives for Demand Generation Team
- Prepares the resource plan, budget plan for the Region by closely working with Sales, Marketing & Commercial Effectiveness Leadership
- Accountable for maintaining and improving productivity levels of field resources and critical demand generation activities
- Develops the Policy Documents, broad guidelines for Demand Generation Team, Marketing Agencies
- Responsible for Budget Management & ensuring that Demand Generation team is delivering the goals within the budget
- Work Closely with strategic and Brand Managers for Market Segmentation, Portfolio Positioning & Crop wise, Product Wise Strategy
- Work Closely with Zonal Marketing Managers AMM's and Sales Team for effective utilization for resources and activity planning
- Work Closely with Marketing Agency on Recruitment, On Boarding, TrainingCoach Guide etc
- Accountable for adoption of strategic initiatives like Market Unit Activity Planning and Tracking, Large Plot Demos (New Commercialization -2 and 01 Year), Demo Plots,Online training module, Archer adoption (Archer is mobile based app entire Marketing Agency MIT Team has the app to report activities and must report daily basis as per the task allotted to them by AMM in advance) , Laser farm( All the standard ppt's for products are available online in Laser Farm ) eLMS (eLMS is a learning model for the Marketing Agency field Team where each of these candidate has to visit and get online certification ) etc.
- Systematically work for developing team and grooming them, hand holding them for better career aspirations
At FMC, diversity and inclusion are in our DNA. We are proud to be an Equal Opportunity Employer with a commitment to creating an inclusive workplace where all employees can thrive regardless of race, gender, sex, pregnancy, gender identity and/or expression, sexual orientation, national origin or ancestry, citizenship status, color, age, religion or religious creed, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other basis protected by federal, state or local law. FMC also supports employee participation in company employee resource groups that celebrate the diverse backgrounds of our workforce by providing communities for employees to connect with each other and raise awareness throughout FMC. FMC complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact our Talent Acquisition department .
