Job Description

Job Code:

Position

Area Manager-IMF

Reporting To

Regional Manager - IMF

Department

IMF & New Growth Initiatives

Function

IMF & New Growth Initiatives

Location

Band

4

Job Summary:

• Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.

Key Responsibilities/ Key Deliverables:

• Understand the IMF regulation, value proposition & registration process
• Independently implement the IMF acquisition plan in the territory
  • • Identify potential leads and sources for prospective IMF's, coordinate with HO for referred leads
    • Connect with prospects & organize seminars for IMF acquisition
    • Ensure conversion of leads through effective pitch of IMF value proposition
• Ensure quality of IMF's in sync with desired profile
• Enable the setup of IMF of agreed prospects
  • • Understand all regulatory requirements and manage the IMF registration process with IRDA
    • Oversee technology support to enrolled IMF's
• Ensure seamless contracting of IMF's with Max Life
• Manage performance of setup IMF's in steady state
  • • Develop understanding of products & coach IMF staff on product USP's
    • Implement a performance management and rewards system
    • Drive IMF profitability through improving productivity of IMF's sellers & controlling cost of sales
    • Provide marketing, training and operational support to IMF's
    • Manage attrition of IMF's through revival or replacement
• Drive quality of business sourced from IMF's
  • • Ensure right product mix and control key quality measures such as leakage and persistency

Measures of Success:

• IMF Acquisition
• Revenue
• IMF Activity & Retention
• Quality of Business

Job Specifications:

• Educational Background: Preferably a graduate
• Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management

Additional Information (Optional):

• Key Relationships
• Nature of the Role
• Presence
• Commercial Aspect
• Cross Functional Skills

Job Description

Job Code:

Position

Area Manager-IMF

Reporting To

Regional Manager - IMF

Department

IMF & New Growth Initiatives

Function

IMF & New Growth Initiatives

Location

Band

4

Job Summary:

• Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of 10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.

Key Responsibilities/ Key Deliverables:

• Understand the IMF regulation, value proposition & registration process
• Independently implement the IMF acquisition plan in the territory
  • • Identify potential leads and sources for prospective IMF's, coordinate with HO for referred leads
    • Connect with prospects & organize seminars for IMF acquisition
    • Ensure conversion of leads through effective pitch of IMF value proposition
• Ensure quality of IMF's in sync with desired profile
• Enable the setup of IMF of agreed prospects
  • • Understand all regulatory requirements and manage the IMF registration process with IRDA
    • Oversee technology support to enrolled IMF's
• Ensure seamless contracting of IMF's with Max Life
• Manage performance of setup IMF's in steady state
  • • Develop understanding of products & coach IMF staff on product USP's
    • Implement a performance management and rewards system
    • Drive IMF profitability through improving productivity of IMF's sellers & controlling cost of sales
    • Provide marketing, training and operational support to IMF's
    • Manage attrition of IMF's through revival or replacement
• Drive quality of business sourced from IMF's
  • • Ensure right product mix and control key quality measures such as leakage and persistency

Measures of Success:

• IMF Acquisition
• Revenue
• IMF Activity & Retention
• Quality of Business

Job Specifications:

• Educational Background: Preferably a graduate
• Work Experience: At least 5-6 years of experience in Sales & Distribution, Key Account Management

Additional Information (Optional):

• Key Relationships
• Nature of the Role
• Presence
• Commercial Aspect
• Cross Functional Skills