Sales Planning and Reporting
Accurately forecast annual, quarterly and monthly revenue streams
Collaborate with RGM to develop sales strategies to improve market share in all product lines
Monitor area sales, analyse variances and develop & implement area specific sales action plans to ensure revenue growth across product categories Maintain sales staff and distributor performance records in order to effectively analyse business and individual performance; provide productivity reports as required to management
Sales Execution
Perform sales activities for major accounts and negotiate sales price and discounts in consultation with RGM
Map the retail outlets in the area and allocate them to the sales team
Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area
Liaise with major accounts and negotiate sales price and discounts in consultation with RGM
Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution
Provide recommendations on new distributor appointment and distributor management system
Channel Development for primary and secondary sales; channel management and expansion.
Market Intelligence and Analysis
Constantly gather market and competitor intelligence, evaluate market trends and provide updates to RGM, along with recommendations for tackling
Compile and analyse clustered specific sales figures to derive sales trends and forecasts across products
Activations & Launches
Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area
Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities
Conduct influencer engagement programs like sales promotion activities and key plumber/architect/consultant meets for demand generation.
New Product development for the assigned area.
Resource management and development
Responsible for the recruitment, direction, organization, performance appraisal, control and motivation of sales team to accomplish specific sales objectives Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth, selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc.
Role Specifications
- Educational Qualification: Bachelor's Degree/ Preferred MBA
- Years/type of experience: 7+ years in sales and marketing roles
- Language: Fluent in English and local language
Skills/Knowledge
Problem-solving and analytical skills to interpret sales performance and market trend information
Ability to motivate and lead the sales team
Experience in developing marketing and sales strategies Excellent oral and written communication and presentation skills, plus a Good working knowledge of Microsoft Office Suite
Ability to build relationships,
Influencing and Negotiation ability
