Area Business Owner

Job Deliverables - Area Business Owner

Job Summary: -

The Area Business Owner (ABO) is responsible for managing retail operations across a

designated territory. The ABO will oversee store performance, ensure sales targets are

achieved, and drive business growth. This role involves leading and developing a team,

ensuring high standards of customer service, and implementing effective marketing

and promotional strategies to maximize sales and profitability. You will closely work

with the Line Managers and handle a team of Store Managers.

Key Responsibilities

Sales and Profitability:

o Develop and execute sales strategies to meet or exceed sales targets.

o Monitor store performance through regular analysis of sales data,

customer feedback, and market trends.

o Identify growth opportunities within the assigned area and implement

action plans to achieve sales objectives.

Team Management:

o Lead, mentor, and motivate a team of Store Managers and Sales

Associates to deliver exceptional customer service and achieve business

goals.

o Conduct regular performance reviews, set clear performance

expectations, and provide ongoing training and development

opportunities.

o Foster a positive and collaborative team environment, ensuring high

levels of employee engagement and retention.

Operational Excellence:

o Ensure all stores adhere to company policies, procedures, and standards,

including visual merchandising, inventory management, and store

maintenance.

o Conduct regular store visits to ensure compliance with operational

standards and identify areas for improvement.

o Implement and monitor inventory control measures to minimize shrinkage

and optimize stock levels.

Customer Experience:

o Maintain high standards of customer service across all stores, ensuring a

consistent and positive shopping experience.

o Address customer complaints and issues promptly, ensuring effective

resolution and customer satisfaction.

o Utilize customer feedback to identify areas for improvement and

implement necessary changes.

Marketing and Promotions:

o Collaborate with the marketing team to plan and execute promotional

campaigns and events.

o Monitor the effectiveness of marketing activities and promotions, making

adjustments as needed to maximize results.

o Ensure stores are aligned with brand guidelines and promotional strategies.

Market Analysis and Business Development:

o Stay informed about market trends, competitor activities, and consumer

behavior in the assigned area.

o Identify new business opportunities, including potential store locations,

partnerships, and expansion opportunities.

o Provide regular reports and updates to senior management on area

performance, challenges, and opportunities.

Financial Management:

o Manage the area's budget, ensuring efficient allocation of resources and

control of expenses.

o Analyze financial reports to track progress against sales targets and

profitability goals.

o Implement cost-saving initiatives without compromising on quality or

customer experience.

Qualifications:

Master's degree, Retail Management, or a related field. MBA preferable.

Proven experience in retail management, with at least 3 years in a supervisory

or managerial role.

Strong leadership skills with the ability to manage and motivate a diverse team.

Excellent communication, negotiation, and interpersonal skills.

Strong analytical and problem-solving abilities, with a focus on driving results.

Ability to work under pressure, handle multiple tasks, and meet tight deadlines.

Proficiency in MS Office (Word, Excel, PowerPoint) and retail management

software.

Key Competencies:

Leadership and Team Development

Sales and Business Acumen

Customer Focus

Operational Excellence

Strategic Thinking

Financial Management

Work Environment:

This position requires regular travel within the designated area to visit stores

and meet with store managers and team members.

Flexibility to work weekends, holidays, and extended hours as needed.

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