Footfall generation- Ensures execution of the footfall generation plan and monitors quality
Store business plan inputs
Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
Business development- Generate leads for RM in terms of business potential and scope for newer stores
Franchisee Management
Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
Encouraging investment from franchisees
Merchandize Management
Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps
New Store opening- Responsible for recruitment and managing store opening checklist
SOP Compliance: Undertakes regular store audits and points out the gaps
Rectifies and maintains store standard
Understanding Consumer needs
Information Collection- Ensure compliance to the procedures and a high rate of registration.
Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
Develop rapport with top customers (approx 20) of every store.
Team Management
Recruitment- Hire Store Manager under RM's guidance
Store manager quarterly appraisal/ performance review
Motivate and engage the team at the stores
Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
Spend Budget- Compliance monitoring, set monthly spends.
Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar
Manage the Brand Advertising Budget
Negotiate with media partners to create maximum value for money.
Have a robust process for tracking advertising spends and having a control system for ensure adherence to good corporate governance.
Team Management
Develop and nurture quality talent within the team.
Provide feedback on performance and coach to support their development.
Evaluate and reward people effectively and objectively.
