Key Responsibilities:
App Store Optimization (ASO):
- Conduct keyword research to optimize app listings on the App Store and Google Play.
- Analyze app performance metrics to improve rankings and visibility.
- Create and test various app descriptions, titles, and promotional texts.
- Implement and monitor A/B testing strategies for app assets.
Search Engine Optimization (SEO):
- Perform keyword research and competitive analysis for website content.
- Optimize website content, meta tags, and other on-page elements for search engines.
- Develop and implement link-building strategies to improve domain authority.
- Monitor and report on SEO performance using tools like Google Analytics and SEMrush.
Technical Content Writing:
- Write clear, concise, and well-structured technical content for blogs, articles, product descriptions, user guides, and FAQs.
- Collaborate with developers and other technical staff to ensure accuracy and clarity in technical documentation.
- Maintain a consistent tone and style across all written content.
Experience:
- Minimum of 2 years of experience in ASO, SEO, and technical content writing.
- Proven track record of improving app store rankings and website search engine rankings.
Skills:
- Proficient in keyword research tools (e.g., Ahrefs, Google Keyword Planner).
- Strong understanding of ASO and SEO best practices.
- Excellent writing and editing skills with attention to detail.
- Familiarity with content management systems (e.g., WordPress).
- Basic understanding of HTML and CSS is a plus.
Salary and Work Environment:
Salary:
- Competitive salary range of 3-3.5 LPA (Lakhs Per Annum).
Work Environment:
- Full-time, work-from-office position from Noida
- Collaborative and dynamic work environment
