Job briefMarketing Specialist responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analysing marketing data.
Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
Responsibilities- Analyse sales funnels and customer intent
- Developing and executing marketing campaigns for Facebook and Google Ads
- Measure ROI of online advertising campaigns
- Report on marketing KPIs like leads, conversion rates, App traffic and social media engagement
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyse benchmarking data
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
Requirements and skills- 2+ yrs of experience.
- Work experience as a Marketing Analyst or similar role
- Expertise in Google Analytics
- In-depth understanding of SEM campaign strategies
- Experience with PPC campaigns
- Good knowledge of MS Excel
- Analytical abilities.
- Must have exp in platform like Playconsole, Google Analytics, Firebase, etc.
