Analytics Lead

Analytics and Effectiveness Lead

Blis is an audience-first platform that doesn't rely on personal data. We're an integrated planning and buying platform that delivers scaled, relevant, and high-performing audiences, helping the world's largest brands and media agencies achieve their goals.

Blis is looking for an Analytics Lead based in our Mumbai Office.

Purpose

Work with Sales to win new business, retain these clients, and grow their spend with us.

Principles

Be useful (solve client challenges), be interesting (use our data and expertise to tell them something they don't know), and be honest (understand our data, in order to use it appropriately).

Process

Observation (data + context) Interpretation (what does it say) Implication (what does it mean So what) Recommendation (what should I do)

The Insight Team has regional representation in the US, UK, Italy, Asia and ANZ, supported by a team of four Insight Analysts in Mumbai.

Afternoon Shift : 2 pm - 10 pm IST (Mon -Fri)

Key Responsibilities

This is a new role, created to lead Blis evolving measurement and effectiveness proposition.

The Analytics & Effectiveness Lead will manage and develop the Insight Analysts, and liaise regularly with regional Insight reps.

You will work closely with regional Insight reps to understand the brief, spec the project and - with the Insight Analysts - manage each project to completion.

Day-to-day work includes a mix of scheduled updates/repeat reports and campaign effectiveness measurement, while bespoke market, category, or client-specific projects will require collaboration on an ad hoc basis.

Skills and requirements

Experienced in quantitative research and media effectiveness measurement

Understanding of media objectives, and appropriate measurement methodologies (which to apply, and when) is fundamental. Working with data in Excel/Google Sheets is a prerequisite.

Process-oriented

There will be multiple projects running simultaneously, across a number of regions, and with various stakeholders. Managing workloads across the team, pre-empting delays, and meeting deadlines are non-negotiables.

Innovative

We are an innovative business, so a demonstrative appetite to keep improving whatwe do in terms of processes (efficiency, and rigour) and output (quality) is important. As the team continues to grow, and our output multiplies, we will also need to find ways of surfacing key insights simply and clearly.

Solutions mindset

The ideal candidate will know the perfect approach, but must be flexible enough to apply a'practical approach that delivers on client needs, with the tools available.

Lead by example

This is a team lead role, but the ideal candidate will be able to execute all elements from the ground-up, demonstrating best practice in all aspects of set-up, project management, and report delivery.

Communication

Excellent verbal and written English communication skills are necessary to interpret any nuance in the brief, and to relay our methodological recommendations (and to respond to external queries regarding our approach when required) as well as in delivery of reporting (including clarity of data representation).

About us

Blis is an audience-first platform that doesn't rely on personal data. We're an integrated planning and buying platform that delivers scaled, relevant, and high-performing audiences, helping the world's largest brands and media agencies achieve their goals.

Over the past 19 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today's consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world's largest and most customer-driven companies across allverticals, including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

At Blis our vision is to be the undisputed leader in location-powered advertising and analytics. We believe that values create behaviours and behaviours create a culture. Our company values are a huge part of our DNA. We are fully committed to creating a powerful culture of inclusivity and belonging that embraces diversity, encourages people to bring their authentic selves to work, educates everyone at Blis about matters of equality, and engages with the wider industry community to drive social change.

As an equal opportunity employer, we treat all our employees and job applicants fairly and equally. We oppose all forms of unlawful and unfair discrimination and take all reasonable steps to create a work environment in which all employees are treated with respect and dignity. We don't condone or tolerate any form of harassment, by employees or by others who do business with us.

Our Values - B.L.I.S.

Brave

We're leaders not followers

An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don't see barriers, just possibilities.

We take ownership and hold ourselves accountable for outcomes, good and bad and we don't pass the buck.

Love our clients

We're client obsessed

We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the center of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.

Inclusive

We're one team

We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other with humility and good humor. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.

Solutions driven

We're action oriented

Speed matters in business, so we're solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.

If this looks like the perfect fit for you or if you just want to have a conversation, please apply, and we will get back to you as quickly as possible!