About this role:
As a Marketing Cloud Email and Campaign Specialist, a candidate will enable our B2C campaign efforts within the Salesforce Marketing Cloud platform. They will serve as a subject matter expert in email marketing delivery, journeys and automation standard methodologies. Consult and advise internal marketing partners to further their digital marketing efforts through Marketing Cloud usage. Act as a trusted source of knowledge to advise clients in line with email marketing and Marketing Cloud standard processes to ultimately support campaigns.
Key Responsibilities
Design and delivery of B2C campaign solutions (emails, journeys, landing pages, forms, etc) including audience segmentation and research.
Be a subject marketing expert in all things email marketing and stay on top of standard methodologies and industry trends; ensure compliance with consumer protection laws as applicable.
Work closely with marketing partners to understand audience requirements, business goals and objectives review, campaign and deliverability metrics, making recommendations for optimization and improvement.
Update, develop and test new email templates, and build a library of assets for retrieval and reuse and perform A/B testing along with suggestions for improvement pre-, mid- and post execution.
Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further.
Strong understanding of digital marketing critical metrics, such as email marketing, and other operational marketing metrics. Experience in reporting and analyzing email activity using Email Studio reports, Journey Builder and Intelligence Reports ( Dataroma)
Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines
Essential Requirements:
At least 3-5 years experience working hands-on in Salesforce Marketing Cloud involving campaign strategy and execution. Hands on to SQL excel, data analytics.
Ability to work with clients to design campaign journeys, emails and campaigns in SFMC.
Know HTML and UX standard methodologies for building custom templates such as forms, landing pages, emails. Knowledge and experience in building audiences and segmentation within the SFMC platform.
Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio.
Experience using a CDP (customer data platform) a plus and understanding how to build a custom preference center.
Marketing Cloud Email Specialist certification is mandatory
Desirable requirements:
Strong communication skills to make complex technical matters simple when communicating with non-technical partners and client executives.
Skills Desired
Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing
