- Demonstrates up-to-date expertise and applies this to the development, execution, and improvement of action plans by providing expert advice and guidance to others in the application of information and best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales
- Provides and supports the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes, and new responsibilities
- Models compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by incorporating these into the development and implementation of business plans; using the Open Door Policy; and demonstrating and assisting others with how to apply these in executing business processes and practices
What you'll do -
- As an , Analyst you will contribute towards monitoring, setting up of campaigns in WMC Owned and Operated platforms to ensure campaigns are executed flawlessly.
- You will contribute and perform dive deep into campaign troubleshooting insights to ensure ads are rendering as intended as well as to prevent bad customer experience by displaying right ads to the audience. Understand all the client s goals and objectives and ensure campaigns are setup to achieve these goals. Be the subject matter experts in ad serving platform/tools and work to continually optimize the platform usage and provide up to date best practices.
- Work closely with internal teams to guarantee client satisfaction on both programmatic and direct campaigns
- Manage day-to-day deliverables w.r.t ad campaigns across the companys owned and operated properties as well as any external distribution platforms
- Maintain the highest standards around campaign fulfilment
- Execute campaigns by trafficking ads to WMC properties: O&O, Offsite
- Build creative in an ad server using third party tags
- Activate ads in the ad server after assigning the appropriate creative
- Communicating status of campaign creation to key global partners
- Provide account team with screenshots confirming creative went live
- Complete ad server and campaign audits using checklists to ensure accuracy and completeness of campaign, including go live workflows
- Ensure functionality and accuracy of creative by assigning to test pages
- Security scanning of orders to ensure compliance with information security initiatives
What you'll bring:
- Campaign Optimization across Display/Search Platforms
- Trafficking across Display/Search Platforms
- B.E. or B.Tech. degree in Computer Science or other equivalent stream
- Candidate with excellent articulation and communication skill set
- 3+ years of experience in Ad Operations domain
- Willing to work in rotational shifts, including PST hours
- Strong familiarity with ad serving technologies, platforms and tools with hands on working experience
- Hands on knowledge on at-least one ads tool - Programmatic tools like Appnexus, Tradedesk and social media tools like Facebook Ads, Instagram Ads, Pinterest Ads
Benefits
Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include a host of best-in-class benefits maternity and parental leave, PTO, health benefits, and much more.
Minimum Qualifications
As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate.
Option 1: Bachelors degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project/program management, information technology, finance, management, or related area and 2 years experience in project management, program management, program operations, or related area. Option 2: 4 years experience in project management, program management, program operations, or related area.
