Amazon PPC Manager

**Amazon PPC Manager - US Brands**

**Unayur Marketing Pvt. Ltd (UMPL)**

**Delhi, India (On-site)**

We are seeking a highly skilled and results-oriented Amazon PPC Specialist to join our team. In this role, you will be responsible for managing Amazon Pay-Per-Click (PPC) campaigns for USA-based brands. Your primary focus will be on optimizing PPC campaigns to maintain a strong Return on Ad Spend (ROAS) while also improving product rankings on the Amazon platform.

Responsibilities:

1. **PPC Campaign Management:** Develop and execute Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to maximize sales and visibility.

2. **Keyword Research:** Conduct thorough keyword research to identify high-performing keywords relevant to our products. Continuously optimize keyword selection to enhance campaign performance.

3. **Bid Management:** Monitor and adjust keyword bids to achieve target ROAS while staying within budget constraints.

4. **Ad Creative Optimization:** Create and optimize ad copy and imagery to increase click-through rates (CTR) and conversion rates.

5. **Competitor Analysis:** Keep an eye on competitor activities and adjust strategies accordingly to maintain a competitive edge.

6. **Budget Management:** Effectively manage campaign budgets and allocations, including high monthly spends, to ensure optimal performance and ROI.

7. **Product Ranking:** Implement strategies to improve product rankings on Amazon by optimizing product listings, improving reviews, and other relevant tactics.

8. **Data Analysis:** Regularly analyze campaign performance metrics, such as ACoS, CTR, and conversion rates, and use data-driven insights to refine strategies.

9. **Ad Campaign Testing:** Conduct A/B testing and experiment with various ad formats and targeting options to identify what works best for different products.

10. **Stay Updated:** Stay up-to-date with Amazon's advertising policies and best practices to ensure compliance and maximize results.

Qualifications:

- Proven experience managing Amazon PPC campaigns for USA-based brands.

- Strong understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display.

- Proficiency in keyword research tools and PPC optimization techniques.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Excellent communication skills and the ability to collaborate with cross-functional teams.

- Familiarity with e-commerce and marketplace dynamics.

- Experience managing high monthly spends.

- Amazon Advertising certification (preferred but not required).

If you are a data-driven Amazon PPC specialist with a passion for improving ROAS and product rankings for USA brands, we encourage you to apply for this exciting opportunity. Join our team and help us drive success in the competitive world of e-commerce on Amazon.

Minimum- 3 years of experience.

Interested candidates can call on-8527001809 (HR Mamta)