Job Description
Job Description
Develop and execute Amazon strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
Manage end-to-end Amazon advertising campaigns, including keyword research, campaign setup, budget management, and performance analysis.
Monitor and analyse campaign performance metrics to achieve maximum return on ad spend.
Collaborate with the marketing and product teams to ensure that advertising efforts are aligned with product launches, promotions, and overall brand messaging.
Stay current with industry trends, Amazon algorithm updates, and competitive landscape to proactively adapt strategies and maintain a competitive edge.
Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to maintain a strong market position.
Utilize Amazon's advertising tools and platforms effectively, while exploring innovative solutions to enhance campaign performance and efficiency.
Skills
A degree in Marketing, Business, or a related field.
Proven experience in planning, implementing, and optimising Amazon advertising campaigns, with a strong track record of driving sales and achieving ROAS targets.
Ability to work on Myntra, Flipkart, BlinkIt Ads is a plus.
Proficiency in utilising Amazon Advertising Console, Sponsored Products, Sponsored Brands, and other relevant tools. Certification is a plus.
Analytical mindset with a deep understanding of data interpretation to drive strategic decisions and continuous improvements.
Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
Excellent communication and interpersonal skills to foster collaboration with cross- functional teams and external partners.
