Amazon Advertising Specialist

Company Description

Pelicano is an end-to-end solutions provider for direct-to-consumer (D2C) ecommerce brands. Through our proprietary AI systems and 6PL processes, we offer complete ecommerce services that help brands grow domestically and internationally. With offices in India, Australia, UAE, and the US, we provide 24/7 support to sellers and their customers, adding value to businesses and growing brands globally.

Role Description

This is a full-time hybrid role for an Amazon Advertising Specialist at Pelicano. The Amazon Advertising Specialist will be responsible for day-to-day tasks such as managing and optimizing Amazon advertising campaigns, analyzing data to measure performance and identify areas for improvement, and collaborating with cross-functional teams to drive sales and increase brand visibility. This role is primarily located in Pune, with flexibility for some remote work.

Qualifications

• Analytical Skills and Data Analysis
• Strong Communication skills
• Experience in Marketing and Sales
• Proficiency in Amazon Advertising platforms and tools
• Ability to interpret and leverage data to drive strategic decisions
• Familiarity with D2C ecommerce and Amazon marketplace
• Excellent organizational and time management skills
• Bachelor's degree in Marketing, Business, or a related field

Your key performance indicators (KPIs) for this role:

Sales Metrics:

• Sales Revenue.
• Return on Ad Spend (ROAS).
• Conversion Rate.

Advertising Metrics:

• Click-Through Rate (CTR).
• Cost Per Click (CPC).
• Ad Impressions.
• Ad Position.

Keyword Performance:

• Keyword Ranking.
• Keyword Clicks.
• Keyword Conversion Rate.

Budget Metrics:

• Ad Spend.
• Budget Utilization.