Company Overview
NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.
About The Role
We are seeking a skilled and analytical Conversion Rate Optimization (CRO) Specialist to join our marketing team. The ideal candidate will focus on optimizing our website and marketing strategies to increase conversion rates and enhance user experience. This role involves analyzing website performance, identifying conversion bottlenecks, and implementing data-driven
solutions to improve overall conversion rates.
Key Responsibilities
- Data Analysis:
- Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics).
- Identify trends and insights to optimize performance metrics.
- A/B Testing & Experimentation:
- Design, implement and analyze A/B and multivariate tests.
- Develop hypotheses and create testing plans to improve conversion rates.
- Conversion Optimization:
- Identify conversion bottlenecks and opportunities for improvement.
- Collaborate with design, development, and content teams to implement changes.
- User Experience (UX)Enhancement:
- Conduct usability studies and user feedback sessions.
- Propose and implement UX improvements to enhance user satisfaction and conversion rates.
- Reporting &Communication:
- Provide regular reports on test results, performance metrics, and optimization efforts.
- Communicate findings and recommendations to stakeholders.
Qualifications
- Bachelor's degree in marketing, Business, Statistics, or related field.
- Proven experience as a CRO Specialist or similar role.
- Proficiency in web analytics and A/B testing tools (e.g., Google Analytics, Optimizely).
- Strong analytical skills and attention to detail.
- Excellent communication and teamwork skills.
- Experience with HTML, CSS, and JavaScript.
- Familiarity with SEO best practices.
- Understanding of digital marketing channels and strategies
Why Join Us
- Opportunity to work with a high-performing team in a dynamic and growing company.
- Attractive compensation package with performance-based incentives.
- A collaborative and innovative work environment that encourages professional growth.
