AHR - UP & UT

Job Description

Business Contextand Opportunities

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 140,000 employees belonging to 100 nationalities, the Group is built ona strong foundationof stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors - metals, pulp andfibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail and renewable energy. Today, over 50% of Group revenues flow from overseas operations that span 36 countries in North and South America, Africa,Asiaand Europe.

The Group would like to expand its Retail Footprint andleveragethe trust andsynergybuilt over the years in luxury retail by launching aJewelleryBusiness in India.India's gems andjewellerymarket contributed around 7% to GDPand 14% to India's total merchandize export in February'21 with amarket size was at US$ 78.50 billion in FY21.Thejewelleryindustry in India islargely drivenby individual family owned small to medium size businesses. Thus, the Groupanticipatesthat there is scope of development of large retailers / brand injewelleryindustry in near future. The venture willbenefitfrom the retail experience,knowhowand trustbuildover the years with various ABG Luxury Retail Brands. It will also be able to harness the people, technical and operational capabilitiesfrom Group'sretail arms. The range will be developed as a proof of concept for an integrated offering and may be diversified with multiple brands post establishment of a commerciallyviablebusiness model.

Opportunities:

1. TheJewelleryindustry in India islargely fragmentedwith family-owned small businesses contributing to the largest chunk. These businesses arelargely skillcentric, with customer preference, trust and long-term relationships driving customer acquisition, retention, and sales. The more organized players in the industry have also built their brands on the foundation of trust, rather than distinctive design. However, they have not been able toacquirea significant market share, at a national level. Thus, the need to build a product offering focused on distinctive design and customization aligned to customer preferences is pronounced. AdityaBirla Group feels thatJewelleryislargely anunorganized market with only one national player. Hence there is a scope of another national player.

1. There is an opportunity to build a technology enabled design centric approach to blend into boutique store-based model. The unorganized players in the industry have been unable to harness the power of technology, collective buying, hedging and continual improvements in design.The synergyin terms of design, processes andtechnologyimprovements wouldbring ineconomies of scale to the business.

1. To use an understanding of the historic/ international/ consumer fashion trends fromvariedsources and provide direction to the internal team to translate into desired product. Value for the business can be driven by constantlyobservingbusinessenvironment and competition andcomeup withimprovement,innovations. Develop design leadership and develop inimitable competitive edge over competition as we have close relationships with the leading designers in India as well as Globally.

1. Investment of INR 4000 Crores over the next 5 years tosetupa Greenfield Venture into a scalable business model. Develop and implement a strategy fora strong foundationfor a successful enterprise and a market leader.

Essential Duties and Responsibilities:

• Functional Responsibilities

• Ensure store fulfillment rate is 95% in all months of the year

• Ensure all employees are onboarded comprehensively including a detailed onboarding on Brand, Service Credo, Store Processes and Role Deliverables

• Ensure hiring of fit for purpose talent in all store roles

• Executing thefunctional training and onboarding plan for all store roles

• Executingthe store incentive programin a manner it delivers theobjectiveof driving sales and improving customer experience

• Ensure proactivestore jewelry talent mapping across top local playersinthecity/areawhere brand will be launched/expanded

• Ensure completion ofofPOSH & Valuesinvestigations

• Working closely with HR Operations to drivehigh levelof store compliance to Company policies (e.g.attendance regularization) and S&E Act and applicablelabourlaws

• Driving high rigorofproduct and sales training, using LMS and digital tools

• Drivehigh levelsof engagement in the store teams

• Lead annual storemanpowerand OHs budgeting and ensure compliance to budget

• Execute R&R plans to reward and recognize store employees for outstanding sales achievement and/or customer service

• Develop and manage talent development programs, including performance appraisals, succession planning, and career development initiatives.

• Develop mechanism to track people productivity and lay out improvement plan for under performers

• Serve as a point of contact for employee relations issues within the region.