Position: ADVERTISEMENT SPECIALIST, MARKETPLACE
Experience-3+ years
Salary- According to knowledge and Interview Basis.
Location: Onsite - Udaipur (Raj.)
Job Type: Full time/ Permanent
Company: Beyoung Folks Private limited
Job Summary:
Role:
As an Advertisement Specialist specialising in marketplaces, the role involves managing and optimising advertising campaigns on various online marketplace platforms such as Myntra, Flipkart, Ajio, Tatacliq, Amazon etc, Ready to take brand growth from o to 100 via marketplace, good connections for fast resolution, Skills: Negotiation, fast & advance planning, well versed with report creations & reconciliation. Have hands on Promotions, handling large sales & budget on & off season & Festival times. The primary objective is to drive traffic, increase sales, and improve product visibility through targeted advertising strategies tailored to each marketplace's unique features and audience.
Key Responsibilities
- Campaign Management: Develop and manage advertising campaigns across various marketplace platforms, including Amazon, myntra, flipkart, tatacliq, ajio, nyka etc. Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), and make data-driven adjustments to achieve performance goals.
- Keyword Research and Optimization: Conduct keyword research to identify relevant and high-performing keywords for product listings.Optimize product titles, descriptions, and backend keywords to improve search visibility and relevance based on competitor analysis
- & search trends.
- Product Listing Optimization: Optimise product listings for marketplace search algorithms and user experience.Create compelling product titles, bullet points, and descriptions that highlight key features and benefits.Enhance product images and videos to increase engagement and conversion rates.
- Promotions and Discounts: Develop and implement promotional strategies such as discounts, coupons, and bundle offers to drive sales and increase conversion rates.Coordinate with product and sales teams to plan and execute seasonal promotions, flash sales, and other marketing campaigns.
- Competitor Analysis: Conduct competitive analysis to Monitor competitor advertising strategies, pricing trends, and product assortment to inform marketplace advertising strategies.Identify gaps in the market to capitalise on competitive weaknesses.
- Compliance and Policy Adherence: Ensure compliance with marketplace advertising policies, terms of service, and advertising guidelines.Stay updated on changes to marketplace policies and algorithms and proactively adjust strategies to remain compliant.
- Reporting and Analysis: Generate regular reports on advertising campaign performance, including key metrics, trends, and insights. Provide actionable insights to stakeholders to inform decision-making and drive business growth.
Relationship Management: Build and maintain relationships with marketplace account managers, vendor support teams, and advertising platform representatives to ensure smooth communication and execution of advertising initiatives
Interested candidates can share their Cv on- [Confidential Information]
