AdOps Manager

Company Description - Smartifai

Smartifai is a leading provider of audience context solutions, offering innovative products that leverage advanced technologies such as computer vision, machine learning, and NLP. Our unparalleled expertise in audience context enables brands to establish an enduring recall value and ignite profound consideration, propelling them towards the achievement of their business objectives. Join us on this transformative journey as we forge a new path in contextual marketing, unlocking the true potential of advertising through innovation and unwavering commitment.

Overview

The Advertising Operations Specialist at Smartifai, Bangalore, is a pivotal role in managing end-to-end operations for digital advertising campaigns. With a focus on campaign execution, publisher onboarding, technical issue resolution, and product development support, this role requires 3 to 4 years of experience in programmatic advertising and technical expertise.

Job Location: Bangalore, India

Responsibilities:

Campaign Management:

• Execute day-to-day campaign operations, including setup, monitoring, pacing, optimization, and reporting.
• Ensure campaigns are aligned with objectives and key performance indicators (KPIs).
• Implement best practices to enhance campaign performance.

Publisher Onboarding:

• Collaborate with the Publisher Development Manager for seamless onboarding of new publishers.
• Integrate Google Ad Manager (GAM) with publishers and manage ongoing relationships.
• Work closely with publishers to optimize inventory and maximize revenue.

Cross-Functional Collaboration:

• Collaborate with Creative and Finance teams on a daily basis to ensure a smooth workflow.
• Communicate effectively with various teams to address challenges and implement solutions.
• Ensure cohesive coordination for successful campaign execution.

Technical Expertise:

• Possess a deep understanding of Supply Side Platforms (SSP) and hands-on experience with Demand Side Platforms (DSP).
• Demonstrate a strong understanding of programmatic advertising, Ad Exchange, and the OpenRTB ecosystem.
• Utilize technical knowledge to troubleshoot and resolve operational issues.
• Collaborate with the tech team to address and resolve technical issues promptly.

Product Development Support:

• Work closely with Product Managers to assist in development-related tasks.
• Provide insights and feedback on product features and improvements from an operations perspective.

Experience and Qualifications:

• Minimum of 3-4 years of experience in advertising operations, with a focus on programmatic advertising.
• Proven experience in campaign setup, monitoring, optimization, and reporting.
• Experience in Google Marketing Platform, GAM and DV360 or other advertising platforms.
• Strong knowledge of SSP and hands-on experience with DSP.
• Complete understanding of Ad Exchange, OpenRTB ecosystem, and programmatic advertising.
• Familiarity with technical operations within the adtech industry.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic work environment.

If you are passionate about advertising technology, possess the required skills and experience, and are ready to contribute to the success of Smartifai, we encourage you to apply. Join us in shaping the future of digital advertising!