Overview
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world's creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together
Responsibilities
- Setup and execute digital media campaigns using ad servers like Google Campaign Manager, Sizmek, Adform and Flashtalking etc.
- Quality review of creative to ensuring technical Specs are met and ads appear properly in the desired formats
- Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet
- Execute ongoing campaign optimizations and adjustments
- Analyse and understand the campaign brief thoroughly before executing any requests within defined SOP's and procedures
- Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions
- Effectively communicate the technical information with wider team
Support team lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholder's requirement
Qualifications
- 2 to 5 years of experience in handling digital media campaigns and technical support
- Good understanding of ad techs like Google Campaign Manager, Ad Manager and Business Manager
- Good Knowledge of digital marketing life cycle
- Familiarity with JavaScript, Iframe & HTML tags and troubleshooting the technical issues
- Understanding of various third-party, fourth party and ad verification tags specifications, DoubleClick, AppNexus, DMPs and IAS etc.
- Good analytical skills and logical reasoning in managing daily deliverables
- Strong written and verbal communication
